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Why We Don’t Do Christmas Prints

We love the holiday season—but we don’t do Christmas prints. Here’s why our pyjamas are intentionally timeless, wearable all year, and never stuck in seasonal limbo.

Ah yes, the season of twinkly lights, gingerbread everything, and pyjamas covered in dancing reindeer. It’s adorable, it’s chaotic, it’s festive. But here’s the thing: we don’t do Christmas prints. Not because we dislike holiday cheer, but because we have some very solid, very stylish, and occasionally hilarious reasons.

Christmas Prints Expire Faster Than You Can Say “Boxing Day”

On December 26th, your Christmas pyjamas somehow become socially questionable. They turn from festive to “are we still doing this?” overnight.
Our designs stay wearable all year long. January-friendly, June-friendly, existential-crisis-friendly. No expiry date.

Festive Prints Are Like Holiday Music

Holiday music is magical. For about three weeks. After that, it gets… intense.
The same goes for Christmas prints.
We want your PJs to work in April, not haunt you like the ghost of Christmas past.

We Don’t Believe in One-Night-Stand Pyjamas

Holiday prints are fun but fleeting. You wear them a few times, take a cute photo, and then they disappear into a drawer.
We prefer long-term PJ relationships. Ones you reach for every week of the year because they simply feel and look good.

Your Taste Deserves More Than a Cartoon Moose

You have style. You have range. You deserve pyjamas that support your aesthetic, not ones that look like the costume department of a family holiday movie.
Our designs feel good, look good, and stay good long after the tree is gone.

If We Start Making Christmas Prints, We Will Go Too Far

We know ourselves. We’d start with a subtle snowflake and end up producing pyjamas with Santa in sunglasses, gingerbread men with gym memberships, or snowmen doing yoga.
No one needs that kind of temptation.

Gifts Should Not Scream “Seasonal Clearance”

When you gift someone classic pyjamas, they can wear them any time. When you gift someone a giant elf print, they can wear it for… about two weeks.
We prefer presents with staying power.

Timeless Coziness Is the Goal

The softest, coziest things in life work year-round. A warm blanket, a good cup of tea, and pyjamas that don’t depend on the calendar.
That’s why we keep our designs timeless and season-neutral.

Final Word

We love Christmas. We love the atmosphere. We love the cookies a little too much.
But for pyjamas, we choose longevity over seasonality, style over novelty, and comfort over chaos.
It’s a philosophy your wardrobe will appreciate long after the holidays are over.

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